Marketing
Marketing is a mulit-faceted pillar which is closely connected to every other economic pillar that PRREDS works with. Listed below are the marketing activities the Society has undertaken or supported over the past year or more.
- Production of a Forestry Brochure and Recruitment Brochure
- PRREDS Website maintenance and updates
- External Advertising Campaigns
- Immigration Marketing and Information Kit
- Continuation of Branding Program
- Internal Presentations and Materials:
- News Releases
- Joint Open House with Community Futures
- "Made in Powell River" Labels and Window
- Briefing Paper on changes in rules for small agricultural operations and the implications for the local economy
- Briefing paper on 'BC Ferries Service Options'
- Attended International Shopping Centre Trade Show
- Presentations and Marketing Materials for vairous community groups:
- Cultural Capital Committee
- Museum and Townsite Heritage Committee
- Community Forest Steering Committee
- Market Research for "Off the Beaten Path" Book
- Powell River/Ayjoomixw Spirit of BC Community Committee
- Spearheaded a successful application to host a Junior Team before the 2006 World Junior Hockey Championships in Vancouver
- In conjunction with the Powell River Regals and Kings, hosted the Norwegian World Junior Hockey Team, which included an exhibition game against Team USA
- Helped secure funding for the creation of the Powell River Volunteer Centre ($20,000) and the launch of the Opera Academy of the Pacific ($20,000) through 2010 LegaciesNow
- Hosted workshops with local businesses on how to benefit from the hosting of the 2010 Games
- Built a new website and marketing materials (Including an interactive CD) which have been distributed to Athens, Japan, Norway and at the 2006 Olympic and Paralympic Winter Games in Torino, Italy
- Developing a gift basket program using local products
- Assisted the City of Powel River in its successful bid to host the 2007 BC Disability Games
